trailblazer.

branding & visual identity | UI/digital design | copywriting | custom illustrations

BRIEF. A new cycling app looking to engage a diverse population of beginner cyclers sought help with comprehensive branding and identity, as well as a UI design that felt approachable and inclusive.

APPROACH. Playful, custom illustrations lead the way with this app design, paired with a bold, neobrutalist approach to the UI elements that together deliver a fun, nostalgic, and welcoming interface for cyclers of all skill levels. Cycling is for every body.