lmao comedy festival.

branding & visual identity | posters | copywriting | digital & print collateral | offscreen approach

BRIEF. An annual international comedy festival based in Manchester, UK sought fresh branding and identity for its Summer 2024 campaign. The client was keen to explore unique offscreen approaches to the design that supported this year’s theme of worth the risk.

APPROACH. Inspired by the trope of grumpy audience members chucking tomatoes at bad performers, this offscreen approach imagined tomatoes themselves as the performers, bringing a silliness and irreverence to the forefront of the campaign.