batch.

branding & visual identity | print & publication

BRIEF. A leading Australian architecture firm, acquired a historic bakery in Adelaide and converted it into a luxury residential space, for which they sought help with branding and identity, as well as a print brochure to entice potential buyers.

APPROACH. Batch is a seamless blend between the rich history of the physical space, and the appeal of modern Adelaide living. The design echoes that marriage of past and present, with a wordmark traced from my own great grandfather’s handwriting and graphical elements that pay homage to the baker, braiding delicate pastries as the sun rises over the city, the epitome of rise and shine living.