iSo.

branding & visual identity | UI/digital design | posters | copywriting | strategy

BRIEF. A well-known business, networking, and employment-focused social media platform was seeking a comprehensive rebranding strategy aimed at broadening its appeal to a wider audience of creatives, freelancers, tradespeople, and other nontraditional workers.

APPROACH. The design reflects the idea of authentic connection and growth — isotropic expansion is the kind of multi-directional expansion the universe is constantly doing. The branding for ISO is an invitation to follow the cosmos’ lead and keep evolving.